With model Giorgio Ramondetta on the cover, you know this calendar is selling like hotcakes. But what is Yummy? Let’s look up their mission statement: “Dare to be bare! Our books and magazines are designed, compiled and edited to promote the nude form. We love the artistry and imagination of creative contributors who produce beautiful images of the nude human form.”
Not easy to do these (digital) days and ages. Gay publisher Bruno Gmünder, best known for its art books, went out of business in 2017 and just this past November renowned photographer Michael Stokes tweeted: “No calendar sales this year, in fact there will probably not be any more new books coming out either. The cost to publish has doubled and it no longer makes economic sense.” Against all odds –printing, censorship, distribution, online piracy– companies like Yummy (in the UK), Salzgeber and Taschen (in Germany) prove there’s still a market out there for tangible, collectible goods. And a strong demand for ‘yummy’ men in the nude too.
Yummy distributes two high-quality publications: the flagship coffee-table books by the same name (“big, thick, heavy, carefully crafted on luxury paper”) and the more affordable Yummyzine. Yummy, 350mm X 280mm X 14.3mm, comes out twice a year (Winter and Summer); Yummyzine, a tad smaller, three to four times. Both showcase “full frontal images of beautiful men photographed [often outdoors, often on the beach or poolside] by the world’s best photographers.” Amongst the photographers, Sasha Olsen and Bartek Szmigulski (who also edits another men’s fashion magazine, Diaries99). Amongst the beautiful men, fashion models Pietro Boselli (lensed by Giampaolo Sgura), Dani Garcia (shot by Alexander Courtman), Stefano Tomadini (by Szmigulski) and yes, Giorgio Ramondetta (by Olsen).